Crystal Multimedia Inc.

In census figures, approximately 40 percent of the population under 30 is classified as "non-white".

Minority groups are expected to be the fastest growing segment of the U.S. population over the next 50 years.

The combined buying power of the Hispanic, black, Asian and Native American communities is currently in excess of $1.5 trillion.

The growth of culturally focused content and programming has exploded over the past 20 years.

ARE YOU SELECTING THE RIGHT MEDIA TO REACH THE FAST-GROWING MULTICULURAL MARKET?

Consider Ethnic diversity while planning your marketing campaigns. Since each ethnic group responds to messaging differently, it's important for advertisers to tailor products and subsequent advertising campaigns in culturally relevant media segments.

Why a multicultural agency? >